Client
Children’s Book Museum


Project website
kinderboekenmuseum.nl


Realisation
2019


Partners
Taken By Storm
Thisisjane
Kloosterboer Decor


Photos
KTF
Sarah Dona

Annie M.G. Schmidt's Bold and Brassy Kids

Almost everyone in the Netherlands grew up reading about Annie M.G. Schmidt’s bold and brassy kids. This colourful cast of characters have now provided the perfect inspiration for the Children’s Book Museum’s permanent, interactive exhibition. Annie M.G. Schmidt’s Bold and Brassy Kids gives visitors the chance to experience a weird and wonderful adventure in the rebellious world of Annie M.G. Schmidt, the queen of Dutch children’s literature. There are all kinds of things to see and do. Step into Abel’s lift for a thrilling journey, create a cat vlog with Minou, build the most beautiful poems on the Poem Building Site or listen to Schmidt’s greatest hits on Annie FM. Just like Schmidt’s own work, Annie M.G. Schmidt’s Bold and Brassy Kids is full of surprises, humour and word play. A delight for young and old!

Visitors sign up and personalise their ‘slurper’ for the Annie M.G. Schmidt exhibition. They use the slurper to store the results of the exhibition in their ‘Eigenwijsbewijs’: a virtual dossier of all the items they have collected.

In Scrumple’s word mixer, visitors drag virtual cans of soup into a physical mixer. Alphabet pasta splashes onto the wall, spelling out words. These words must be dragged back into the mixer in order to answer questions, before the soup explodes.

Visitors build poems using word boards. Their poem is then read out using AI-image recognition technology.

By tapping the windows, visitors find out which characters live in the ‘Petteflet’: an apartment building. They can also play the Petteflet bingo, will they find all the right characters for their own bingo card?

Annie MG - Kattenvlog

Visitors step into the elevator of Abeltje to find which Annie M.G. Schmidt character they resemble the most. Six key questions will help them find out the answer. Visitors can also take on the role of a vlogging cat and tell Minou about who and what they see in a period of 15 seconds. The vlog they create can be saved and shared via Digital Souvenirs.

Inside the ‘bus of Tos’, the most beautiful Schmidt songs can be heard by tuning into Annie FM. Visitors choose their favourite song and can sing along, karaoke-style.

“So much to do for children from young to old (er)! Creative thinking, personal contribution and a mix between doing and thinking.”

Sanne, visitor