Gemeentemuseum The Hague

Project website


Rapenburg Plaza
Kloosterboer Decor

Awards en nominations
Dutch Game Awards 2014: Best applied Game Design
Thea Awards for Outstanding Achievement
IDCA International Design and Communication Awards for museums and cultural organisations
MuseumNext awards: Highly Commended Innovation Award
Spin Awards: Silver Spin Award
Museums+Heritage awards: Highly Commended International Award

An interactive crash course about art

Kiss the Frog worked together with the Gemeentemuseum and Kossman.deJong on a complete renovation of the “Wonderkamers” exhibition. With this close cooperation an interactive journey was realised, in which the visitor steps into the role of a curator as they learn about fine arts, fashion, decorative arts and architecture. The ultimate goal is collecting enough artworks to furnish your own virtual miniature gallery.  The project has won multiple awards and has been received very well both inside and outside the Netherlands.

The adventure for the visitor starts with a film in which director Benno Tempel asks for help curating the “Magic Middle”, a special building full of small works of art by top artists.

A tablet, the Wonderguide, is used to guide the visitors in pairs through the adventure that binds together all thirteen rooms of the exhibition. There’s a wayfinding system based on augmented reality markers in the floor.

The tour is educational without being stuffy. Visitors dance with Mondriaan himself to discover how the rhythm of the Boogie-Woogie influenced his paintings. They can try haute-couture dresses on a catwalk and they are challenged to select the correct tools used by artists in a crazy tool shed.

During this crash course visitors earn points to purchase an art collection, with the goal of furnishing a miniature gallery. Just in time for the spectacular opening.

“The Gemeentemuseum and Kiss the Frog added another dimension to museum experience for children with the Wonderkamers.”

From the jury report of the Spin Awards