Client
Heineken Experience
Project website
www.heinekenexperience.com
Realisation
2015 – present
Partners
Mansveld
Aram Leeuw
Discover the fascinating Heineken Brewery
At the Karaoke Stage visitors record a video of themselves riding a bike through the chroma-keyed backdrop of Amsterdam, while singing the old Dutch favourite “Tulips from Amsterdam”.
In the photo booth, visitors take a photo of themselves with their face peeking out of a huge copper beer vat or a photo of themselves toasting with a beer.
Both souvenirs are perfect for sharing, which is facilitated by direct sharing functions integrated in the Digital Souvenirs platform. The visitors of this exhibition are particulary keen sharers, they produce up to 50,000 digital souvenirs per month!
In the ‘Tap Challenge’ visitors can draft a virtual beer. The beer glass contains a sensor, which registers wheather the visitors is holding the glass in the right angle under the tap to make the perfect foam head.
The Heineken Experience has a ‘Legendary Lane’, like the Holland Heineken House at the Olympic Games. Visitors can design their own tile with their own name and an olympic sport of their choice.
Kiss the Frog co-created the travelling experience ‘Trophy Tour’. The Heineken Experience includes one of these interactives where visitors take a selfie with one of the world’s most celebrated trophies – the UEFA Champions League cup.
In 2019, Heineken launched a new digital tour guide, provided via the app. The tour is an extension of the Heineken Experience that is focused on interaction and personalisation.
One of the stories in the Digital Tour Guide contains an augmented reality animation that is activated by simply using a Heineken beer coaster. It is an animation about the brewing process in which the visitor adds ingredients themselves.
''Fantastic! There is so much that you can do yourself that you're not bored even for a second!''
Visitor review, Tripadvisor
