Client
Siemens
Project website
new.siemens.com/expo-2020-dubai
Realisation
2021
Partner
One Small Pixel
Siemens Customer Experience Centre at Expo 2020 Dubai
The Blueprint: A Customer Experience Centre at the heart of Expo 2020 Dubai. It invites visitors to explore Siemens’ blueprint for future cities and a more resilient world.
The interactive is a space-filling projection in which ‘particles’ move throughout the room. Once the visitor is detected by the body tracking camera, the particles transform into an object. This object animates and tells a short visual story.
Using the control panel in front of the presentation screen, visitors can access the content. All content is controlled by hand gestures. The main menu shows an overview of all available presentations, using swipes and select gestures a presentation can be selected and played.
Kiss the Frog developed a content management system for Siemens to add, adjust or delete content in the experience. An additional application has been developed to control and manage different sessions. Specific content can be set up in advance to demonstrate to targeted groups.