Heineken Experience Amsterdam
The Heineken Experience is one of Amsterdam’s premier tourist destinations, with almost 1.000.0000 visitors every year. It is also one for which visitors gladly have a memento of their visit; the visitors to this experience produce up to 50.000 digital souvenirs per month!
At the Heineken Experience we executed a complete refurbishment of an exhibition space which incorporates two fun chroma-keying experiences. In the Photo Booth visitors make a photo of themselves, with their head peeking out of a giant beer kettle. In the Karaoke Stage they record a video of themselves riding a bike through the chroma-keyed backdrop of Amsterdam, while singing the old Dutch favourite “Tulips from Amsterdam”. This souvenir is perfect for sharing, which is facilitated by direct sharing functions integrated in the Digital Souvenirs platform.