LEGO® House

Experience the magic and endless possibilities of this legendary toy! With this project, Kiss the Frog presents a perfect marriage between intuitive front-end design and smart back-end solutions. Visitors can take a snapshot of their constructions, keep the citizens of their town happy, create their stop-motion video, browse nostalgically through the LEGO archive or free the frozen minifigs using their own LEGO robots.

The LEGO Map stations are spread throughout the building. Visitors can discover the whole house and capture their LEGO® House creations on their wristbands. All pictures, movies, rewards and collections that they made during their visit can be revisited, right from the moment they are created.

With only 6 LEGO bricks, it’s possible to build more than 915 million different combinations! At the end of their visit, each visitor gets a little bag with 6 bricks and an instruction card with their unique 6-brick combination.

Kiss the Frog joined this project in the early stages of the conceptual design phase, where we played an important strategic role. In the LEGO® House, the digital layer is designed in a way that goes seamlessly hand in hand with the physical play.

Throughout the project duration of almost three years, prototyping was essential. With highly informative custom-built prototypes in Delft, Eindhoven and Billund the interactive exhibits could be played and tested at an early stage.

Although LEGO has a big group of adult fans, it is first and foremost a product for children. That’s why children were invited to test the prototype exhibits in several stages of the process.

At three existing LEGO events (LEGO World Copenhagen 2015, 2016 and LEGO World Utrecht 2016) a secret test zone was created. This was the perfect opportunity to test prototypes of several of the interactives while they were being used by multiple people at once.