Siemens Customer Experience Centre

The Blueprint is a Customer Experience Centre at the heart of Expo 2020 Dubai where visitors are invited to explore Siemens’ blueprint for future cities and a more resilient world. Kiss the Frog designed and developed two immersive interactive experiences.
Siemens Dubai Expo Customer Experience Centre

Kiss the Frog designed and developed the user interface, user experience, the front- and back-end software and carried out the integration with the hardware onsite. Furthermore, we developed a Content Management System, the connection of the interactives with show control software, and a tablet application to host sessions (and activate particular presentations based on a group of visitors).

Siemens Dubai Expo Customer Experience Centre

The first interactive is a wall-to-wall panoramic projection in which ‘particles’ move through the room. Five Kinects, on top of the projection, detect visitors when they are positioned on hotspots marked on the floor. As soon as a visitor is detected, a video on the Internet of Things is played in front of him/her which explains more about relevant Siemens topics. At specific moments there is a complete take-over of the projection by a general Siemens video.

Siemens Dubai Expo Customer Experience Centre

The second interactive consists of four stations with Leap Motion technology. Visitors can select and browse through different presentations by using hand gestures. The presentations show in-depth information supported by 3D models.

Siemens Dubai Expo Customer Experience Centre
Siemens Dubai Expo Customer Experience Centre
Siemens Dubai Expo Customer Experience Centre

Using the control panel in front of the presentation screen, visitors can access the content. All content is controlled by hand gestures. The main menu shows an overview of all available presentations, using swipes and select gestures a presentation can be selected and played.

Project details

ClientSiemensLocationDubai, UAEExhibitionCustomer Experience CentreRealisation2021PartnersOne Small Pixel

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